Joe Robinson

Led the comprehensive turnaround of a 30-year-old tour operator, strategically repositioning it as a premium, digital-first leader in group travel.

• Doubled online conversion rate within 100 days by executing a full website redesign, new Go-To-Market strategies, and performance marketing alignment.
• Launched three new product lines, successfully targeting underserved travel segments including solo travelers, small groups, and thematic tours.
• Built and unified a high-performing senior leadership team across Product, Tech, Sales, and Service, instilling accountability and rapid-cycle execution.
• Achieved significant early traction and positive performance despite operations winding down due to structural legacy costs unrelated to business performance.

Directed a $75M division, overseeing North American and Oceania operations for a global RV rental marketplace, integrating consumer tech with physical product operations.

• Scaled operations across 19 cities in the U.S., Canada, Australia, and New Zealand, increasing market share by 22% through hyper-local GTM strategies, paid acquisition, and strategic partnerships.
• Managed and optimized paid media (Google & Meta), performance creative, and conversion funnel optimization, accelerating revenue growth and improving ROAS.
• Increased ancillary revenue by 40% and enhanced customer lifetime value by designing and implementing cross-sell and upsell initiatives within the booking flow.
• Reduced idle inventory by 30% through optimized fleet utilization and supply chain operations, leveraging demand forecasting and routing efficiency models.
• Led business development and B2B contract negotiations, contributing to a 20% lift in top-line revenue within 12 months.
• Built and led a high-performance global team, achieving a 77 eNPS and fostering a fast-paced, customer-first culture focused on data-driven testing and ownership.

Led comprehensive revenue and expansion strategies for a high-growth SaaS enterprise specializing in the tours and attractions industries.

• Designed and executed a full-funnel demand generation strategy, resulting in a 9.1x increase in Annual Recurring Revenue (ARR).
• Spearheaded content marketing and thought leadership initiatives, producing industry-specific case studies, webinars, and whitepapers to generate inbound leads.
• Established strategic partnership marketing initiatives with leading travel and hospitality brands, significantly increasing brand awareness and pipeline velocity.

Served as a senior leader for a Series A travel tech startup, overseeing critical functions including sales, marketing, and customer success.

• Doubled Annual Recurring Revenue (ARR) from $1.1M to $2.1M within a single year.
• Led global expansion strategy, successfully developing teams and partnerships across five continents.

Directed Double Decker sightseeing operations, successfully scaling revenue to $45M within 36 months.

• Increased market share from 25% to 82%, achieving the fastest profit scaling in company history.
• Maintained an industry-leading Net Promoter Score (NPS) of 71, ensuring strong customer loyalty and retention.
• Successfully launched two major markets, New York City and Chicago, from the ground up.

Drove strategic business development initiatives for an online travel agency.

• Identified and cultivated key partnerships to expand market reach and revenue opportunities.
• Analyzed market trends to inform business strategies and capitalize on emerging travel segments.

Managed product sales, contributing to revenue growth and market penetration for a global adventure travel company.

• Developed and executed sales strategies for diverse travel products, optimizing market performance.
• Collaborated with cross-functional teams to align product offerings with sales objectives.

Provided dedicated small business development support and strategic guidance to local entrepreneurs in a developing region.

• Assisted local businesses in developing sustainable growth strategies and operational efficiencies.
• Facilitated workshops and training sessions to enhance entrepreneurial skills within the community.

2007-2009 in Nicaragua

Extraordinary journeys. Never repeated. Not for everyone. For those who crave the unrepeatable.