# Joe Robinson - Entrepreneurial Operator | DTC & Growth Marketing Expert | AI Literate
Source: https://hello.cv/joerobinson
Franklin

## Links
- LinkedIn | https://www.linkedin.com/in/joerobinson

## About
Visionary Entrepreneurial Operator and DTC & Growth Marketing Expert with a proven record of scaling consumer and travel brands from inception to $75M+ revenue. Drives rapid growth and market share expansion through full-stack marketing, P&L leadership, and strategic Go-To-Market acceleration. A hands-on leader adept at building high-performance, values-driven teams and leveraging digital innovation, including AI literacy, to achieve ambitious business objectives and deliver exceptional customer experiences.

## Work
### CEO | smarTours
https://
Led the comprehensive turnaround of a 30-year-old tour operator, strategically repositioning it as a premium, digital-first leader in group travel.
- Doubled online conversion rate within 100 days by executing a full website redesign, new Go-To-Market strategies, and performance marketing alignment.
- Launched three new product lines, successfully targeting underserved travel segments including solo travelers, small groups, and thematic tours.
- Built and unified a high-performing senior leadership team across Product, Tech, Sales, and Service, instilling accountability and rapid-cycle execution.
- Achieved significant early traction and positive performance despite operations winding down due to structural legacy costs unrelated to business performance.
### Managing Director, North America & Oceania | Indie Campers
https://indiecampers.com
Directed a $75M division, overseeing North American and Oceania operations for a global RV rental marketplace, integrating consumer tech with physical product operations.
- Scaled operations across 19 cities in the U.S., Canada, Australia, and New Zealand, increasing market share by 22% through hyper-local GTM strategies, paid acquisition, and strategic partnerships.
- Managed and optimized paid media (Google & Meta), performance creative, and conversion funnel optimization, accelerating revenue growth and improving ROAS.
- Increased ancillary revenue by 40% and enhanced customer lifetime value by designing and implementing cross-sell and upsell initiatives within the booking flow.
- Reduced idle inventory by 30% through optimized fleet utilization and supply chain operations, leveraging demand forecasting and routing efficiency models.
- Led business development and B2B contract negotiations, contributing to a 20% lift in top-line revenue within 12 months.
- Built and led a high-performance global team, achieving a 77 eNPS and fostering a fast-paced, customer-first culture focused on data-driven testing and ownership.
### Chief Growth Officer | RocketRez
https://rocketrez.com
Led comprehensive revenue and expansion strategies for a high-growth SaaS enterprise specializing in the tours and attractions industries.
- Designed and executed a full-funnel demand generation strategy, resulting in a 9.1x increase in Annual Recurring Revenue (ARR).
- Spearheaded content marketing and thought leadership initiatives, producing industry-specific case studies, webinars, and whitepapers to generate inbound leads.
- Established strategic partnership marketing initiatives with leading travel and hospitality brands, significantly increasing brand awareness and pipeline velocity.
### Vice President, Revenue | Redeam
https://
Served as a senior leader for a Series A travel tech startup, overseeing critical functions including sales, marketing, and customer success.
- Doubled Annual Recurring Revenue (ARR) from $1.1M to $2.1M within a single year.
- Led global expansion strategy, successfully developing teams and partnerships across five continents.
### Senior Vice President, Operations | Big Bus Tours
https://bigbustours.com
Directed Double Decker sightseeing operations, successfully scaling revenue to $45M within 36 months.
- Increased market share from 25% to 82%, achieving the fastest profit scaling in company history.
- Maintained an industry-leading Net Promoter Score (NPS) of 71, ensuring strong customer loyalty and retention.
- Successfully launched two major markets, New York City and Chicago, from the ground up.
### Director of Business Development | Bookit.com
https://
Drove strategic business development initiatives for an online travel agency.
- Identified and cultivated key partnerships to expand market reach and revenue opportunities.
- Analyzed market trends to inform business strategies and capitalize on emerging travel segments.
### Product Sales Manager | Intrepid Travel
https://intrepidtravel.com
Managed product sales, contributing to revenue growth and market penetration for a global adventure travel company.
- Developed and executed sales strategies for diverse travel products, optimizing market performance.
- Collaborated with cross-functional teams to align product offerings with sales objectives.
### Small Business Development Volunteer | US Peace Corps
https://
Provided dedicated small business development support and strategic guidance to local entrepreneurs in a developing region.
- Assisted local businesses in developing sustainable growth strategies and operational efficiencies.
- Facilitated workshops and training sessions to enhance entrepreneurial skills within the community.

## Education
### Florida State University | Multinational Business
https://
### Florida State University | Spanish
https://

## Languages
- English
- Spanish

## Certificates
### EntreLeadership Master Series
EntreLeadership | 2017-01-01 | https://

## Skills
### Growth Marketing
- Paid Media (Google & Meta)
- SEO
- Email Marketing
- Influencer Marketing
- Performance Marketing
- Customer Acquisition Cost (CAC) Optimization
- Conversion Rate Optimization (CRO)
- Demand Generation
- Go-To-Market (GTM) Strategy
- Full-Funnel Marketing
- Content Marketing
- Partnership Marketing
- Brand Awareness
- Pipeline Velocity
### Business Operations & Strategy
- P&L Management
- SKU Strategy
- Pricing Optimization
- Supply Chain Management
- Operational Excellence
- Inventory Management
- Business Development
- B2B Negotiations
- Market Share Growth
- Strategic Planning
- Data Analysis
- Customer Experience (CX)
- Customer Lifetime Value (CLTV)
### Leadership & Team Building
- Cross-functional Team Leadership
- Senior Leadership Development
- Talent Management
- Culture Building
- Accountability
- Rapid-Cycle Execution
- Values-Driven Leadership
- Performance Management
- Stakeholder Management
- Mentorship
### Product & Technology
- E-commerce Funnel Development
- Customer Support Transitions
- Product Line Development
- Customer Experience Dashboards
- SaaS Operations
- AI Literacy

## Projects
### ONCE
https://discoveronce.com
Extraordinary journeys. Never repeated.
Not for everyone. For those who crave the unrepeatable.

## Volunteer
### Small Business Volunteer | US Peace Corps
2007-2009 in Nicaragua

## Source
Read this profile on Hello.cv: https://hello.cv/joerobinson
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